The solution is one of a few such comprehensive MRM   (Marketing  Resource  Management) systems, that support the marketing process as a whole, starting from drawing up a plan up to tracking of advertising actions results which can be absolutely different (from media-channels to direct user sampling).

Also the system supports the whole process of work from enterprise budget planning, through overheads to reports about the works completed and performs a number of functions, like commodities movement tracking, tied up with a definite marketing move, via markings.

The main advantage is an independent possibility of system to track the actual state of company's customers, suspects and ex-customers. Samplings based on this set, can be a target group to advertise (to carry out a marketing action) in a definite project.

This functionality can be delivered as a separate program. The existing data set about customers can be divided in parts through selection system by criteria (that do not require special knowledge from the customer), each part can be further extracted from the system as a separate file (in XML format) or as a special report.

A feature is implemented in the system that prevents from using the same customer twice, this influences marketing profoundly. E.g., a probability to send advertising materials of different price policy (in one product) to one customer in the framework of one project is decreased.

The system stipulates multi-user mode, accompanied with conditions of access rights verification. Access is arranged in different levels: directly for customer, group of customers, company departments.